Caprina Creative


Portfolio » Cycle of Life Tour

Branding / Print / Website
VANCOUVER ISLAND BC

Cycle of Life Tour is an annual two-day group cycling fundraiser for hospice care on Vancouver Island. Cyclists pedal nearly 200km of smooth country road through Saanich, Cowichan Valley and Salt Spring Island to raise critical funds for patients and families in need of compassionate end-of-life care.

COLT was founded in 2011 by Graham Robertson, who cycled 3600km roundtrip from Victoria to Anchorage, Alaska, in support of Victoria Hospice. With elevated branding in 2014, the tour was able to morph into a group ride and one year later, fundraising hit $100,000 in support of multiple hospice centres on Vancouver Island.

COLT continues to grow every year. 2018 raised over $195,000 – a $60,000 increase from 2017. And in the biggest year yet, 2019 raised over $284,000, bringing the grand total of all years to almost one million.

Photography: Valerie Hider
Website CMS: Wordpress
Printer: Metropol Victoria
Jersey Producer: Jackaroo
Client Since: 2011

  • logo design / branding
  • business cards
  • postcards
  • event posters
  • advertisements
  • website design
  • custom branded Wordpress theme
  • responsive / mobile-friendly website
  • jersey / shorts / socks
  • t-shirts / water bottles / swag
  • signage / banners

Logo Design and Branding by Caprina Creative for Cycle of Life Tour Vancouver Island

Business Card Design by Caprina Creative for Cycle of Life Tour Vancouver Island


Poster Design by Caprina Creative for Cycle of Life Tour Vancouver Island

Custom Branded Jerseys by Caprina Creative for Cycle of Life Tour 2018 Vancouver Island

Custom Branded Jerseys by Caprina Creative for Cycle of Life Tour 2018 Vancouver Island


Postcard flyer design by Caprina Creative for Cycle of Life Tour Vancouver Island

Custom Branded Jerseys by Caprina Creative for Cycle of Life Tour 2017 Vancouver Island

Custom Branded Tour Swag by Caprina Creative for Cycle of Life Tour Vancouver Island


Custom branded website design by Caprina Creative for Cycle of Life Tour Vancouver Island

Custom Branded Jerseys by Caprina Creative for Cycle of Life Tour 2016 Vancouver Island

Custom Branded Jerseys by Caprina Creative for Cycle of Life Tour 2016 Vancouver Island


Sponsor banner design by Caprina Creative for Cycle of Life Tour Vancouver Island

“I love the design of the logo. You did amazing!”
Graham Robertson, Founder, May 2013

“I feel like a simple thank you isn't enough to show how much you've done for COLT. You've been around from the very beginning and helped create the image and develop the entire online presence. I think you've invested the second-most amount of time into the Cycle of Life Tour!”
Graham Robertson, Founder, 2014

“Beth and I owe you so much thanks for all the work you've put into the Cycle of Life Tour over the past 5 years. Without your help, it would not have grown to the size or been accepted to the level in which it is now.”
Graham and Beth, Founder & Partner
Cycle of Life Tour 2015 raised over $100K

“Thank you for all your hard work and your generous donation of time and expertise! The look and feel that you've created for the Cycle of Life Tour has played a vital role in its continued success, raising over $130K for hospice care this year. We couldn't have done it without you!”
Wendy Innes, Victoria Hospice
Cycle of Life Tour 2016 raised over $130K

“You've been an incredible supporter, sponsor and designer for the Cycle of Life Tour, and without you and your amazing work, I'm not sure the Cycle of Life Tour would have been able to cross certain milestones early on. Thank you.”
Graham Robertson, Founder, Dec 2018
Cycle of Life Tour 2018 raised over $195K

“Wowza - what a weekend! The ride was a HUGE success and we are currently sitting at over $195,000! I had so many compliments on the jerseys and water bottles. The riders looked sooo good! Maybe next year we can get you over to Salt Spring Island to experience the magic and heartfelt impact of the group. It was really special.”
Wendy Innes, Victoria Hospice, Aug 2018

“Truly, we couldn't do it without you. The look and feel of everything from the website to the jerseys has really brought the tour to life and is so important to the overall rider experience. You have played a big part in helping to raise over $700,000 since 2011!”
Wendy Innes, Victoria Hospice, Dec 2018

“Thanks again for making the jerseys a unique and exciting part of the ride. I know our returning riders always look forward to the new design each year.”
Graham Robertson, 2019

“THANK YOU so much for everything. The jerseys look AWESOME in all the photos! Thank you so much for another incredible year! We are so lucky to have your ongoing support and amazing talents. I'm so glad you made it to Salt Spring. You have made a difference in people's lives when time is at its most precious and I can't thank you enough.”
Wendy Innes, Victoria Hospice, 2019

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