I offer over 20 years experience designing and developing brands and websites that are creative, custom and cohesive; communicate with clarity and consistency; and result in connection and conversion.
All of this radiates professionalism (makes your business look good) and builds awareness, recognition and loyalty — leading to a sustainable business.
I love working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications, from signage and brochures to websites, email marketing and social media.
I have worked with most of my clients for over a decade, building strong connections. I enjoy getting to know them and their business in depth and, together, we grow and evolve their brands over time.
“I've had the pleasure of working with Caprina for well over a decade and she always designs fresh and innovative work. I always get compliments on our marketing materials. She has excellent suggestions and really great branding skills. From the first meeting with Caprina, I knew she quickly sensed what I wanted and I've always been very happy with the results!”Julie James
Solace Organic Spa
I began in March 1998 at age 15 teaching people how to use computers when the Internet was just blossoming into the realm of mass awareness. At the time, I wanted to become a lawyer and did my high school work experience at a law firm. When the lawyers there asked me what I currently did for work, I said, "I tutor people to use computers." And guess what they said: "Stick with computers."
So I picked up web technology and never looked back. I am completely self-taught in website design and development, before there were courses and you just had to RTFM (read documentation). At age 18, I won the 2001 Young Entrepreneur of the Year Award from the Westshore Chamber of Commerce. Around this time, I expanded my skills to also offer graphic design services, growing along with each new client. I took two years of business and psychology courses at the University of Victoria and continue to learn independently, since gaining extensive experience in marketing.
I enjoy my job. It's creative and challenging. I meet good people doing interesting things. My design style and technical abilities continue to evolve and expand with every project. I enjoy learning new ways of solving problems and am continually learning, testing and developing practical solutions for clients.
I once again live in my hometown of Sooke, BC. I believe in supporting local Vancouver Island businesses, events, and the arts scene, in which I participate with my art photography. I also enjoy gardening, cooking, outdoor adventures and our west coast lifestyle.
It is a personal goal to volunteer my skills for at least one project per year. I currently do branding and webwork for the Cycle of Life Tour, a fundraiser for Vancouver Island hospices. In the past, I have helped the Victoria Fringe Theatre Festival (2005-2014), Victoria Cancer Resource Centre, and Sooke Harbour Players.
“Caprina has the eye for design, simplicity and usability. She is very easy to work with; she listens to your ideas and then elaborates on them to make them even better. Caprina can get a lot done in a day; she is efficient and passionate about her work. The end results are eye catching, professional and fun — perfection!”Yvonne Poirier
Force of Nature First Aid